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WHAT IS K-BEAUTY?

K- Beauty, also known as Korean Beauty, at a fundamental and basic level, is an umbrella term for skincare deriving from South Korea.


Korean beauty products and regimens are designed to work long-term.


When you approach your skincare with the expectation of overnight results, there is an understanding that at best, results are not likely to last, and at worst, the products can actually damage the skin. Which is ultimately worse than not having any effect.

This long-term, gentle approach is what really helps skin get that lit-from-within glow that truly beams with the signature K-beauty healthy, hydrated, bouncy look.

With consistency and a highly personalized skincare routine, K-Beauty products place emphasis on gently nurturing the skin, which in turn allow you to achieve your desired results.



Customization is key.


Some products are designed to be flexible and buildable, because not everyone will need or want the same amount of hydration, exfoliation and moisture.Understanding your individual skin needs is a big focus of the Korean Beauty philosophy. Pay attention to when you skin reacts negatively to a product and look at the ingredients used. Do the same when a product works for you. Over time, you will be able to identify a pattern- ingredients your skin loves and those it doesn't.




Korean beauty ingredients are innovative and inspired by nature.


From incorporating ingredients like snail mucin, to ampules that include micro-needles made of marine solids, Korean beauty innovates with unique ingredients you often won't find in other skin care.


THERE ARE 10 STEPS TO THE K-BEAUTY SKINCARE ROUTINE.



These steps are divided into four categories meant to CLEANSE, PREP, NOURISH and PROTECT.

CLEANSE

  1. Make- up remover and oil cleanser

  2. Water based cleanser

  3. Exfoliator

PREP

4. Toner


NOURISH

5. Essence

6. Treatment

7. Sheet mask

8. Eye cream


PROTECT

9. Moisturiser

10. Sun Protector



CONCLUSION


K- Beauty and self care go hand in hand. It's about protecting the skin, an organ, from damage and keeping it healthy. At its core, Korean beauty is less about looking pretty and more about taking care of your skin as a way of taking care of yourself, overall.






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